GameStop is committed to cultivating innovation within the retail industry and leading the charge in discovering new technology advancements that drive positive customer experiences.

Giving Video Game Products & Consumer Electronics a Second Chance

Technology has long been a staple of the GameStop business and the refurbishment of video game hardware and software and consumer electronics is one of our competitive advantages and critical components of our buy-sell-trade model. GameStop operates global refurbishment operations centers (ROCs) in Australia, Canada, France, Germany, Italy, and the United States.

The ability to receive the video games and consoles that a customer brings in for trade, repair them and return them to the consumer market is something no other retailer can do as well as GameStop. In addition, our largest state-of-the-art facility in Grapevine, Texas also has proprietary technology to refurbish the many different brands and operating platforms of smart phones and tablets.

GameStop’s unique and robust refurbishment and recycling program results in significant amounts of e-waste being kept out of landfills. Through our trade-in program, we take in software (CDs) and electronic devices and accessories that are otherwise destined for landfills and either refurbish or recycle them. Each year, our ROC facilities around the world refurbish millions of pieces of software (CDs) and millions of consumer electronic devices and accessories, and recycle almost 3 million pounds of e-waste that could not be refurbished by cleaning, repairing or reselling the products in our different retail channels. We also continue to have a laser focus on reducing our carbon footprint in our U.S. retail operations. From our baseline year of 2009 to 2017, our total emissions dropped approximately 35% and, more importantly, our emissions intensity dropped more than 24%. 

Rewarding Customers for Their Loyalty

GameStop's PowerUp Rewards loyalty program is one of the most successful customer resource management programs in the retail industry. Since launching the loyalty program in 2010, today the PowerUp Rewards loyalty program has grown to more than 55 million members globally.

Through the program's unique online portal (, members are able to manage their reward points, shop for rewards, see customized recommendations and maintain their video game libraries.

The innovation behind the PowerUp Rewards program is that it is much more than a loyalty or relationship program, it is a platform that enables GameStop to gain valuable insights, increase brand loyalty, acquire new customers, successfully launch new business initiatives, provide customers unique exclusive offers, and drive overall market share for GameStop.