GRAPEVINE, Texas, Aug 05, 2010 (BUSINESS WIRE) --

Turn on the Zydeco music and put on your beads. It's time to celebrate Madden Gras! GameStop, Corp. (NYSE:GME), the world's largest video game and entertainment software retailer, today announced that it will host Madden Gras midnight events to celebrate the launch of Electronic Arts' Madden NFL 11 and this year's cover athlete, New Orleans Saints quarterback Drew Brees.More than 3,000 of its U.S. locations will channel the Big Easy at 10:00 p.m. on Mon., Aug. 9, 2010 to countdown to the 12:01 a.m. kickoff.

Madden fans across the nation can sport their masks and beads while they participate in challenges including:

• First-to-play Madden NFL 11 kiosks
• "Ultimate Football Fan" Contests
• "End Zone Dance" Contests

In addition to the store events, GameStop is the official retail sponsor of Electronic Arts' Madden NFL 11 launch event, Madden Gras. Hosted in the heart of New Orleans, fans will have the chance to enjoy the local flavor from 11:00 a.m. to midnight with food, music, meet and greets with NFL legends, Madden NFL 11 first-to-play gaming kiosks and more.

All player participation has been facilitated by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.

The times noted in this release reflect the local time in your market and time zone. Customers are asked to contact their local store to confirm the exact time of the event. Events may vary by location.

For additional details and to obtain a list of participating locations, visit a local GameStop location or http://www.gamestop.com/maddennfl11.

Laissez les bon temps rouler!

About GameStop Corp.

Headquartered in Grapevine, TX, GameStop Corp. is the world's largest video game and entertainment software retailer. The company operates 6,486 retail stores in 17 countries worldwide. The company also operates GameStop.com and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.

SOURCE: GameStop Corp.

Beth Sharum
Manager, Corporate Communications
GameStop Corp.
(817) 722-7281
bethsharum@gamestop.com